Built with new fitting tools & face to get you dialed in from off the tee or off the deck, here's what you need to know about ...

Although this isn’t news to any golfer serious about getting the most from their game — getting fit matters. Whether it’s for a new driver, wedges, irons, or a golf ball, having the right tools will ...

Perhaps the most challenging club to fit in the game is the wedge. With an array of sole grinds, various lofts, bounce angles and head shapes, and no easy or obvious way to get the right collection ...

Golfers know that some balls work for their game and that others just don’t. For some of us, there are lingering bad memories of balls that were too hard or too soft. There’s also an awareness that a ...

Any clubfitter worth their salt will tell you that data should always guide your equipment choices. After all, the numbers don’t lie — shot data often reveals swing tendencies that most golfers could ...

Forbes contributors publish independent expert analyses and insights. Scott Kramer covers golf and luxury technology. Yesterday morning, Titleist — the far-and-away leader in golf ball sales — debuted ...

Titleist is introducing its new GTS metalwoods line of drivers and fairway woods, adding new levels of speed and stability.

Having played golf for something like 45 years, the one glaring omission from my CV is a ball fitting. I’ve had at least a dozen club fittings and know various chunks of my TrackMan data. As for the ...

Golfers now have access to AI-driven tools that instantly value clubs using real sales data, while fitting programs like GOLF’s Fully Fit 2026 emphasize personalized gear selection. Platforms such as ...