Toblerone chocolate bars are to lose the image of the Matterhorn mountain in the Alps because the brand’s US owner is moving some production outside of Switzerland. The change to wrappers will be made ...
When someone mentions Toblerone, you immediately envision the iconic shape: a long triangular stick of chocolate packaged in a pale yellow wrapper and emblazoned with bold red print. It’s so ...
To comply with the 'Swissness' law, the US-owned company has to remove the famous Matterhorn peak from some of its packaging as production moves to Slovakia With some production shifting out of ...
Toblerone chocolate packaging will no longer feature Switzerland’s iconic Matterhorn mountain, as its U.S. owner Mondelez moves some production to Slovakia later this year. The company will also ...
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Toblerone is making a change to its iconic packaging just two years after it was forced to remove the iconic Matterhorn mountain from its design. In 2023, Toblerone removed the Swiss mountain from its ...
For more than 50 years, Toblerone bars carried the Matterhorn on their packaging to link the chocolate directly to its Swiss heritage. That changed in 2023, when parent company Mondelez International ...
Toblerone was created in the Swiss city of Bern in 1908 by Theodor Tobler, and has been produced in Switzerland ever since. But in June, Mondelez revealed plans to shift some production to Slovakia to ...