JERSEY CITY, N.J. — Much like the media realm, the consumer product landscape is becoming increasingly fragmented. Competition is rising, new channels are developing and choice is rampant. The ...

Manufacturers and retailers need to reconsider their approach to trade promotions based on new research that found the lift from the once effective strategy is at its lowest level in five years. “For ...

The world’s top brands have started investing in digital trade promotion and are eager to partner with merchants that can run hyper-personalized, data-based marketing campaigns to promote their ...

LONDON--(BUSINESS WIRE)--Quantzig, a premier analytics solutions provider, has announced the completion of its latest success story that illustrates how trade promotion optimization helped a food ...

The Department of Agriculture has awarded $100 million in commodity promotion funding as part of its $16 billion trade mitigation package. The funding — through USDA’s Agricultural Trade Promotion ...

CPG companies invest billions each year in trade promotions. By industry estimates, many spend well more than 20% of revenue on discounts, rebates, product placement and other incentives designed to ...

Political pundits are busy telling the world that activity in Washington, D.C. is quickly coming to a halt. Divided government will mean less legislating and more pageantry, or so the story goes. But ...

Cresicor, a consumer packaged goods trade management platform startup, raised $5.6 million in seed funding to further develop its tools for more accurate data and analytics. The company, based ...