Agentic AI goes beyond automation to plan, execute and optimize marketing across channels — with minimal human intervention. The post Why agentic AI is different from traditional marketing automation ...

The traditional marketing funnel, which guides customers from awareness to advocacy, has long relied on a mix of data-driven insights and human intuition. However, the rise of digital touch points and ...

As AI agents increasingly act on behalf of buyers, marketers must shift from persuasion to visibility, structuring content, attribution, and campaigns for algorithm-driven decision-making.

While it’s difficult to prescribe what the end state will look like, an inspection of funnel metrics helps shed some light on ...

NEW YORK, May 1, 2024 /PRNewswire/ -- EvolveMKD, a New York City-based marketing and communications firm, today announced the launch of BrandWave™ – a proprietary new tool developed to help marketers ...

Co-Founder and CMO of Content Monsta, a digital marketing agency focused on multi-media content production and marketing strategy. The once-reliable sales and marketing funnel has evolved beyond its ...

Traditional advertising, as we know it, will be dead by 2030. A harsh prediction, maybe, but the truth is that today’s modern buyer has evolved and so must our industry. Now, more than ever, we are ...

Commerce is being embedded into more channels, platforms and touch points. Destinations once focused on education and inspiration are now shoppable, which means brands can transform every piece of ...