Mobile deeplinks open specific pages within apps, and they’re about to transform ecommerce. URX is a new deeplink mobile advertising startup that’s raised $3.1 million from A-list investors to help ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Birgitta Böckeler, Distinguished Engineer at ...

Pinterest’s rumored acqui-hire of deep-linking startup URX is a go. On Tuesday, Pinterest announced that it’s bringing the San Francisco-based URX team into the fold, but not its technology. URX, ...

When news breaks, you need to understand what actually matters — and what to do about it. At Vox, our mission to help you make sense of the world has never been more vital. But we can’t do it on our ...

Retargeting advertisements across mobile apps is quickly becoming a critical component of app developers who want to not only drive app installs but also move to the next step: driving continued app ...

Pinterest has acquired URX, a mobile ad firm that specializes in retargeting and deep-linking. The social media company made the deal, however, in order to grab its tech talent, rather than its ...