Although they're both purple and have a comparable sweet taste, there are distinct differences between the Okinawan purple sweet potato and the ube tuber. Okinawan purple sweet potatoes, very much ...

You may have seen ube, also known as purple yam or purple sweet potato, popping up on trendy food blogs and on Instagram. But this trending tuber has deep roots in the Philippines, where it’s a key ...

An Ube Latte is a stunning vibrant purple drink made with Filipino purple yam (ube), milk, and a touch of sweetener. This creamy, cozy beverage has a naturally nutty, vanilla-like flavor with subtle ...

Prior to the new year, California-based T. Hasegawa USA declared in its 2024 Food and Beverage Flavor Trends Report that ube will be the flavor of the year. The bright, purple tuberous root hailing ...

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A box of assorted ube treats from San Francisco’s Buko Bakes—one of 23 vendors who will be on hand at this year’s Yum Yams festival. (Buko Bakes) When Gemma Ballesteros opened her Filipino bakery ...

Adrienne-Joy Jataas’ entrepreneurial journey started with baking at home for family and friends, then selling her sweet treats out of the family van on the weekends at pop-ups, farmers markets and ...

MANILA, Philippines — Does having potato as an ingredient in a chiffon cake sound too heavy for you? Try using U.S. dehydrated potatoes in place of fresh potatoes. These potatoes are light, airy, and ...

Looking for a twist in your recipes? Imagine a sweet potato, but brilliantly purple – that's ube! It's a staple in Filipino cuisine, bringing a distinct taste and texture to dishes. Sweeter than your ...