What causes individuals to conform to the opinions and judgments of others? Why do they need to? When is it an advantage to merge with the group and when is it not? Investigating the social, ...

"The opposite of courage in our society is not cowardice, it is conformity." –Rollo May In our daily lives, the pressure to conform is omnipresent. Whether it's at work, in social circles, or within ...

Researchers have characterized brain activity that occurs when we are socially influenced to change our minds. The study shows how the brain distinguishes between different types of social conformity ...