Beacon technology is touted as the long-sought way for retailers to connect the dots of the customer journey from mobile browsing and online shopping to the FMOT, or First Moment of Truth, when a ...

Bluetooth beacons can be a powerful tool for customer engagement. The 2015 holiday season saw retailers experimenting with this kind of proximity marketing, and 2016 is looking like it will see the ...

Mobile and cloud-based technology startup Mist Systems, located in Cupertino, Calif., has developed a solution that creates “virtual Bluetooth Low Energy (vBLE) beacons” by using software algorithms ...

Bluetooth refers to the technology in cellphones, earbuds, laptops and other smaller electronic devices that enables them to connect to networks. This same technology is used in Bluetooth beacons, ...

Japan Airlines is carrying out a Bluetooth beacon pilot project at 13 airports, using a solution provided by Dai Nippon Printing Co. (DNP). A similar pilot is being conducted by Aeon Mall at some of ...