Brands that deliver on their promise of a stellar customer journey reap rewards. The “customer journey.” Marketers, salespeople and business leaders like to throw this term around without much thought ...

Email marketing is there, and it’s not going away very soon. It’s still a very potent means of reaching across to your subscribers. The case has been made for using an apt subject line since it ...

If you follow me or read my stuff you know that I don’t believe in sales shortcuts. There are no magic phrases. If there were, everyone would use them and they would cease to be magic. Selling is ...

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. I just wrote an article on the concept of validation. In a ...

Launched in 2012, YourStory's Book Review section features over 270 titles on creativity, innovation, entrepreneurship, and digital transformation. See also our related columns The Turning Point, ...

For the half year to the end of September, Ryanair’s profits were up 32% to €795m, while total revenues increased 9% to €3.54bn. Traffic grew 4% to 51.3 million customers and load factor, a measure of ...

Whatever you might want to know about a customer, as a marketer, there comes a point where you need their name and address. In both consumer and business markets, confirming that they are a legitimate ...

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