Forbes contributors publish independent expert analyses and insights. I teach growth leaders how to grow revenues, profits and firm value. What’s the best way to structure and organize marketing in a ...

There is a new metric that directly links martech to company value. We're explaining why this is a strong alternative to current metrics. Why do we need a martech metrics? Well, the boardroom and ...

Discover how the Value Marketing Framework revolutionizes traditional marketing approaches by emphasizing value-added strategies. This innovative framework guides businesses in quickly and affordably ...

Marketing has an image problem. Ironic for a discipline built on persuasion, but it’s losing its edge: consumers tune out, CFOs redirect dollars, and CMOs churn faster than New York Jets head coaches.