Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

Add Yahoo as a preferred source to see more of our stories on Google. The metaverse has captured the attention of tech developers, marketers, and users alike. Envisioned as the digital world of the ...

Meta's deprioritizing virtual reality in favor of artificial intelligence and Internet-connected smart glasses raised ...

New Edith Cowan University (ECU) research suggests virtual reality (VR) may play a meaningful role in future mental-health support, and the design of the virtual space itself can make a surprising ...

Mark Zuckerberg's vision for the metaverse was meant to reimagine how we interact with each other and the world, providing us ...

Research examines how augmented and virtual reality are reshaping customer engagement, brand experience, and performance marketingSeattle, ...

Virtual reality (VR), in the form of a 3D digital simulation you can visit using high-tech equipment, has been around for decades—in the movies, at least. In the real world, the reality of convincing, ...

A health care tool for an overlooked public health problemFear of needles is one of health care’s most common, and most ignored, barriers.

Explore a thought-provoking concept where advanced technology could revolutionize prisons. Discover how virtual reality, AI, ...