When people think of legacy brands—especially in music—they often assume the work has already been done. The hits were written. The albums were sold. Loyal fans are in place, so book the band and go.

Consumers now have more choices and more access than ever. Trust is the critical asset that separates the brands people ...

Ocean Spray Cranberries Inc. has refreshed its brand identity for the first time in more than two decades as it looks to highlight a "wildly uncommon" approach to culture, creative and connecting with ...

Regardless of where you live in the U.S., chances are you stand in the grocery aisle, price-comparing generic items to name brand ones. You’re not alone, either. Private-label brand sales increased by ...