Over the past several years, the rebranding of many ad agencies has left us awash in “positioning” firms. More and more shops began recasting themselves as “purpose-driven” or “socially conscious” or ...

If you are an aspiring entrepreneur with a background in digital marketing, communications or creative design, launching an advertising agency can be a high-potential path to business ownership. You ...

Multiply has raised $9.5M from Mayfield to build AI agents that continuously improve B2B ads, using sales call data and more.

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min The acquisition positions Rise ...

Are you a print subscriber? Activate your account. By Ewan Larkin - 7 hours 53 min ago By Bradley Johnson - 8 hours 29 min ago By Tim Nudd - 9 hours 26 min ago By E.J. Schultz - 14 hours 16 min ago By ...

This is read by an automated voice. Please report any issues or inconsistencies here. From major campaigns to the upcoming big game, advertising agencies are at the forefront of many major multimedia ...

Fortune 500 used car retailer CarMax, headquartered in Goochland County, has chosen a new creative agency of record, leaving Richmond-based marketing and ad firm The Martin Agency, which held the ...