Colgate-Palmolive will introduce new packaging and marketing for its toothpaste products, after Texas Attorney General Ken Paxton expressed concern that its marketing of fluoride could harm parents ...

The American Dental Association recommends brushing your teeth for two minutes twice a day, but on average, people, most of whom don’t have flawless technique, only do so for about 45 seconds. That ...

Colgate-Palmolive's diverse category system creates a deeper moat than its simple products suggest. It shows how shared chemistry, manufacturing flexibility, and retail presence strengthen its ...