WordPress gives you the ability to create a "tagline" -- a one-line description of your website -- and display it on each page by inserting a line of code in your website's theme. If the theme ...

"Melts in your mouth, not in your hands." "You're in good hands." "The king of beers." Memorable taglines like these aren't created in an instant. Though they sound simple, chances are people spent ...

Six years ago, Cisco invested an estimated $100 million to support the launch of its new tagline, “The Future Starts Here.” When “The Human Network” was ushered offstage to pave way for the future, ...

Last month GE Appliances unveiled its new tagline: good things, for life. The new tagline is meant to be a modern expression of the iconic GE Appliances brand and its announcement came nearly one year ...

Editor’s Note: This article was written by Ross Kimbarovsky. Ross is the co-founder of crowdSPRING, an online marketplace for creative services ranging from graphic, web and industrial design to ...

A tagline, also known as a slogan or motto, is a concise phrase cleverly crafted to resonate strongly with the type of consumers the business wants to attract. Its primary purpose is to communicate a ...

Taglines, or slogans (as they used to be called) are everywhere. You hardly hear a radio or TV commercial without some three-to-five-word, breathlessly spoken statement at the end. And they’re almost ...

A good brand needs a great platform idea, says Elliott Starr of Impero. And don’t think you can get away just using its tagline: the two have very different jobs. What exactly is a 'platform idea'?

According to Toronto Marketing Blog it’s, “a short phrase that communicates the highest priority message about your brand identity, in an evocative manner. It presents a valuable opportunity to ...

"Something More" replaces "Story Matters Here" as the network gets a facelift. By Lesley Goldberg AMC Logo NEW high res - H 2013 AMC is giving itself a makeover. The cable-network home to Mad Men, ...