Ulta Beauty's presence at CES signals a deeper shift underway in modern retail. In this episode of The Speed of Culture podcast, Matt Britton sits down with Kelly Mahoney, chief marketing officer at ...

Ulta Beauty plans to launch an expanded customer loyalty program starting next year. The beauty retailer’s Ultamate Rewards loyalty program will relaunch with a new look, feel and a new name, Ulta ...

Ulta Beauty is leveraging AI-powered personalization, a 46 million–member loyalty program, and an omnichannel strategy to generate roughly 95% of its sales from repeat customers. The retailer’s ...

“In a time where some loyalty programs are giving less, Ulta Beauty Rewards is proud to give the same amazing benefits our members love, in addition to an even better birthday experience,” said Kelly ...

Loyalty is core to Ulta’s long-term success, CEO Dave Kimbell told investors on its most recent earnings call last week. Cosmetics brand Ulta reported that it had more than 44 million active customers ...