Verizon Chief Marketing Officer Leslie Berland is spearheading a major transformation of the company's loyalty program, ...

Store loyalty programs used to be simple: You’d get a punch card at a local sub shop, buy eight sandwiches and get your ninth for free. It felt like a transparent “thank you” for your business. But ...

Waymo is launching a loyalty program called Waymo Premier, which will offer frequent robotaxi riders a number of perks in exchange for $29.99 per month. Premier members will be able to skip the ...

The update makes it easier for customers to join, but existing credit card holders may see reduced rewards bonuses. This page includes information about these cards, currently unavailable on ...

For those with balances of at least $25,000 or more across eligible PNC accounts, the loyalty program offers a host of banking-related benefits as well as a boost in points or cash back earned from ...

Loyalty programs significantly influence consumer purchasing decisions. USA TODAY and Plant-A Insights Group have ranked "America's Best Loyalty & Rewards Programs" for a second year. Top-rated ...

Hotel rewards programs are free and easy to join, but choosing the right one can make a meaningful difference in how far a traveler's budget stretches. Nearly every major hotel chain offers its own ...

Starbucks’ recent overhaul of its loyalty program marks a significant shift for what has long been considered the benchmark in beverage-based rewards. The previous structure was intentionally simple: ...

After a somewhat similar pilot program received backlash three years ago, AMC has come up with a new strategy to reward their most spend-y customers with the best seats. By James Hibberd ...

Gap Inc. has launched Encore, a new membership program with an enriched package of benefits and savings, and ways for shoppers to engage deeper with the Gap, Old Navy, Banana Republic and Athleta ...