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  1. What Is Customer Acquisition? How to Measure + Strategies

    Oct 7, 2024 · In this guide, I‘ll show you how to build a flexible and effective acquisition strategy. You’ll learn the basics of customer acquisition, how to reduce the cost of gaining new customers, and how …

  2. What is Customer Acquisition? | IBM

    What is customer acquisition? Customer acquisition refers to the strategies and processes that a business uses to gain new customers. The goal is to create a predictable, sustainable pipeline of …

  3. What Is a Customer Acquisition Strategy? A Complete Guide

    Apr 23, 2024 · Explore this guide on customer acquisition strategies, from basics to advanced techniques for attracting loyal customers.

  4. What is customer acquisition? 9 strategies to acquire customers

    Feb 15, 2024 · Customer acquisition is how a company turns a potential customer into a new customer. Some examples of customer acquisition include email marketing, using a CRM (customer …

  5. What is Customer Acquisition? Definition, Calculation & Examples ...

    Customer acquisition refers to the process of bringing in new customers or clients for your business. This is typically achieved when a customer purchases your product for the first time, or subscribes to …

  6. What Is Customer Acquisition? - Coursera

    Nov 13, 2025 · Learn how customer acquisition relates to customer acquisition cost, and explore marketing channels for finding new customers. Customer acquisition is the strategy you would use to …

  7. 15 Proven Customer Acquisition Strategies (with examples) - Venturz

    Dec 15, 2025 · Customer acquisition refers to a systematic approach businesses employ to attract and convert potential customers. It involves identifying target audiences, selecting appropriate channels, …

  8. Customer Acquisition Strategy: 11 Tactics for 2025

    May 19, 2025 · What Is Customer Acquisition Strategy? A customer acquisition strategy is a structured approach to finding, attracting, and converting new users into active customers of your product. It's …

  9. Master Customer Acquisition Strategies | Braze

    Mar 31, 2025 · Bringing in new customers is essential for any business looking to grow. But customer acquisition is more than getting people to notice your brand. It’s about strategically guiding them from …

  10. What Is Customer Acquisition? Channels, Strategies, Examples - SumUp

    Customer acquisition definition: A company’s ongoing efforts to attract and convert customers. Customer acquisition covers marketing and advertising, building a positive brand reputation, and guiding …