A segment is a subset of your Analytics data that can be used in Explorations for analysis. For example, a segment could be users from a particular country or city. Another segment could be users who …

Isolate and examine subsets of your data. You are viewing a legacy article about Universal Analytics. Learn more about Google Analytics 4 replacing Universal Analytics.

How audience segments work Demand Gen audiences are made up of segments, or groups of people with specific interests, intents, and demographic information, as estimated by Google. When adding …

Segments and filters use data visualization to help you interpret a subset of data according to certain criteria. Filters enable you to show a restricted set of data. They apply to the current exp

About affinity segments Affinity segments help you reach your audience based on what they're passionate about and their habits and interests. With affinity segments, you can raise awareness and …

Imported segment in segments list. Edit segments You can edit any custom segment that you have created (either from scratch, by copying an existing segment, by importing, or by receiving a shared …

About custom segments Custom segments help you reach your ideal audience by entering relevant keywords, URLs, and apps. You can set up a custom segment in your Display, Gmail, Demand Gen, …

Audience segments is a section in the Audience manager where you can create and manage your data segments. Your website data campaigns allow you to have control over which audience segments …

Audience Solutions is an open platform that provides server-side integration between a number of third-party data management platforms (DMPs) and Ad Manager. If you're working with a third-party DMP, …

Use Lookalike segments to grow your audience Lookalike segments are groups of people that share characteristics with others on an existing “seed” list. You’ll provide the seed list using your first-party …