The Unfreeze Phase Nobody Talks About #businessstrategy #change
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YouTubeWess Walters
The Unfreeze Phase Nobody Talks About #businessstrategy #change
Wess discusses the importance of "change management" by explaining "kurt lewin's" theory, which is a key concept in "management theories". He explains the first phase of this "change management process" to help with "organizational change" in any business. Understanding "human behavior" during this process is crucial for effective implementation.
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