First usernames are branding, too. In this clip, Mike Kim and I talk about those early days of the internet—when we were already shaping how we wanted to be seen. From cringe AIM handles (shoutout to Mikovitch) to carefully curated Instagram bios, we’ve always been building an identity online. And honestly? Not much has changed. We’re still trying to look cool, get noticed, avoid judgment—and somehow be ourselves at the same time. So much of building a brand or a career is just… figuring out how

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