Yesterday in group strength & conditioning, we kicked off a new strength cycle with deadlifts. Deadlifts are a foundational lift and a truly functional movement—one that benefits people far beyond the gym walls. If you can’t safely and correctly pick something heavy up off the ground… how can you expect to function independently long-term? This is where COACHING MATTERS. Our coaches don’t just show up and count reps. They study movement, mechanics, and standards—and then get creative. They colla