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What is Ansoff's Growth Matrix? (Definition, Examples, Implications)
9:38
YouTubeBusiness School 101
What is Ansoff's Growth Matrix? (Definition, Examples, Implications)
Ansoff's Growth Matrix, also known as the Ansoff Matrix or Product-Market Growth Matrix, is a strategic planning tool developed by Igor Ansoff, a Russian-American mathematician, economist, and business management strategist, in 1957. It is one of the most useful tools for business managers who look for growth opportunities by analyzing ...
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