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Most job ads are snooze-fests: buzzwords, jargon, and laundry lists of demands. Candidates aren’t unicorns who poop rainbows for 26 hours a day—they’re humans. And to attract the right one, you need to think like them. The hack? Flip the script. Spend ten minutes in your candidate’s shoes. What’s their ideal boss like? What kind of team environment are they searching for? Start your ad by answering their unspoken question: What’s in it for me? Whether it’s growth opportunities, flexibility, or a
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